Suresh Gaur on Public Relations

PUBLIC OF PUBLIC RELATIONS It's very very important to know who is your target public. So, w hen planning a P R Campaign, we must ask first the following questions; a. who are the public to be targeted through the communication b. what objectives are to be achieved through dissemination of the communication  Accordingly, communication (message) is  created and an effective media strategy (Plan) is worked out to reach the target public so as to achieve communication objectives. Therefore, deciding right public for your PR message is of utmost importance for the success of your P R campaign.   Who all are the Public for a PR campaign of an organisation ? a. Public are groups of people, internally and externally, with whom an organisation communicates. b. Public are also group of people bound together by common ideas, aims, objectives, and aspirations. They may be people with like or unlike views but as members of group they are composed of simila...

Using Special Event as a Powerful PR tool An Evening of Ghazal Maestro Jagjit Singh on the occasion of Oriental Bank’s 60 th Foundation Day I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou, an American author, poet, historian, songwriter, playwright, dancer, stage and screen producer, director, performer, singer, and civil rights activist. Create events ‘with heart’ that the audience can emotionally connect with and evoke an emotional reaction. And when an emotional response is achieved brand’s message will get shared. -       -  Mandy Sharp, Founder Tin Man Communications, a P R Agency As per Mandy, live events are one of the most powerful tools to achieve our objectives. She suggested that every event PR activity has to follow five golden rules. First of all it is about knowing your audience, their demographics and what type of acti...

Public Relations Tools - Part 2 Special Events Special events are one of the most powerful and engaging mediums of communication with the publics, today. An event engages the public in a live sense, offer them an opportunity to experience the brand, its products and services and helps in managing public’s perception of the corporate personality. Event also helps in connecting with the audiences emotionally and promoting emotional responses. But for this we should ensure that the event content is relevant to the audience.   Special events are acts of news development . A dramatised effort to promote an idea, a cause, or a program with a sole purpose to improve relations with an organisation's public, develop understanding, and strengthen support.   The ingredients are time, place, people, activities, hype, glamour, drama, and showmanship. One special event may have many subsidiary events; such as luncheons, banquets, contests, speeches, musical e...

My First Encounter with Public Relations ‘P R is an attempt by information, persuasion, and adjustment to engineer public support for an activity, cause, movement or institution’. - Edward Louis Bernays, Father of modern PR (1891-1995) I think PR is 90 percent Press Relations or Press release management and 10 percent Reputation or Perception management. Holding a media event i.e. Press conference is a great thing to do if there is something important to announce. A media event gives an opportunity to the journalists to ask questions in a way that a press release can’t. Press conference enables the journalists to build a story around the needs of the publication they represent or work for. They try to investigate the areas that the organisation may or may not want to bring to light. This case study will help the PR professionals in organising a successful Media event. The Encounter May’ 1995 - During third week of May’95 I, along with my family were at Mata Vaishn...