Suresh Gaur on Public Relations

Friends’ thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share one more blog i.e. 135 th Blog titled ‘ Understanding USP the Rosser Reeves Way ’.   Friends’ If you’re working in the field of media, advertising and PR or student of mass media – mass communication you might have heard or used the term USP. Do you know from where the term USP had originated? USP was developed by advertising agency Ted Bates & Company and promoted in a book ‘Reality in Advertising’ by Rosser Reeves, published in 1961. Rosser Reeves (1910-1984) was a highly successful advertising person and the originator of the Unique Selling Proposition, also known as the Unique Selling Point or USP. Reeves believed that the purpose of advertising is to sell. He insisted that an advertisement o...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. This time I’m sharing knowledge on Advertising through 134 th Blog titled ‘ Understanding the Art of Advertising the David Ogilvy Way ’.   Friends’ David Ogilvy (1911-1999) was the founder of Ogilvy & Mather, and known as the ‘Father of Advertising & Branding’.   Ogilvy attributed the success of his ad campaigns to meticulous research into consumer habits. As per Ogilvy every print ad should be comprised of five elements: visual, caption, headline, copy, and signature. Ogilvy’s following statements of are still valid in advertising. 1: Your role is to sell : Don’t let anything distracts you from the sole purpose of advertising. The goal of creating an ad is neither to prove who’s clever or witty, nor to pro...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 133 rd Blog titled ‘ Is PR Profession For YOU?’ A British Proverb: ‘ The Proof of the Pudding lies in the Eating’ . Friends after spending over three decades actively practicing various facets of PR and teaching PR for over 15 years at top notch media institutes of the country, I’m writing this blog especially for those aspiring to work in the field of PR. ‘Some Are Born Great, Some Achieve Greatness, And Some Hire Public Relations Officers’ – D.J. Boorstin Friends’ before striding into the field of PR, it is imperative to understand why you want to choose PR as a career and what your expectations from PR are.   I’m pretty sure that after reading this blog you would definitely get an idea about the f...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 132 nd Blog titled ‘Understanding the Positioning’ with you. “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” - Positioning – The Battle For Your Mind (2001) Authors: Al Ries & Jack Trout. Friends’ Positioning is the 6 th P of 7Ps of PR introduced by yours truly on social media, precisely, Facebook – META on 1 st January 2012. Positioning defines where a product or service stands in relation to others offering similar products and services in the minds of its consumers. Positioning is the single biggest influence on a consumer’s mind. Positioning makes a product or service exclusive and ...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 131 st Blog titled ‘Understanding the Cult Brand’ with you. Friends’ Term 'Brand'  originated from the old Norse word “brandr” meaning 'to burn' and referred to the mark that cowboys would burn into their livestock's skin to identify the owner. The term 'Cult' comes from the Latin ‘Cultus’ meaning 'Worship. A social group that follows unusual religious, philosophical, spiritual beliefs to attain a common interest or goal in life is also known as Cult. A brand is  a concept, product, or service that can be easily communicated and marketed . Consumers - customers associates themselves with a brand or product due to its certain attributes such as price, quality, taste and pa...

  Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share my first blog of year 2024 as 130 th  Blog titled ‘How PR can be helpful in Corporate Governance’.  Corporate governance is an understanding based on the values of responsibility, openness, participatory approach, and accountability and it involves balancing of the interests of a corporates’ various stakeholders such as top management, employees, customers, suppliers, lenders, community, and the government.   The core of corporate governance lies at the heart of directing the corporates’ workforce in a way which takes both the corporate and its stakeholders’ interest into consideration. Therefore, the corporate that have embraced the concept is expected to be an open, transparent, de...

Friends’ thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share  129 th  Blog titled ‘Understanding ChatGPT’.  Interestingly, this blog is based on a chat yours truly had with ChatGPT about the points that should be taken care of in the blog “Understanding ChatGPT”.  Friends’ ChatGPT or Chat Generative Pre-Trained Transformer , based on the GPT-3.5 architecture is a chatbot powered by Artificial Intelligence. Launched on 30 th November 2022, ChatGPT was created by OpenAI, an AI research and deployment company whose mission is to ensure that artificial general intelligence benefits all of the humanity. OpenAI, a US based company, was established in 2015 by a group of individuals, including Elon Musk, Sam Altman, and three others. Within a week of its...