Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 63rd blog titled  “P R Defined”. In a March’ 2012 discussion of the “Public Relations Defined” initiative with  New York Times  writer Stuart Elliott, Gerard Francis Corbett APR, then Chair & Chief Executive Officer of the Public Relations Society of America (PRSA), said, “Like beauty, the definition of ‘Public Relations’ is in the eye of the beholder.” Strangely, the opening line of my every lecture on public relations is also…”Beauty lies in the eyes of the beholder” and that’s how PR is defined by me. In the Year 1896, before Public Relations became an established industry, Sir Henri Charles Wilfrid Laurier who was Canada's first francophone i.e. French speaking   Prime Minister and well- known  for his policies of conciliation, expanding confederat...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 62nd blog titled  “Misconceptions Surrounding Public Relations” because most people don’t understand what PR truly is as of today? Misconceptions Surrounding Public Relations 1.PR and Advertising are the Same Advertising consists of paid placement with a controlled message. PR campaigns are persuasive and communicate messages through third parties, such as news media (print, electronic, www), which are not paid. Both help the individuals / organisations to create an image in the marketplace and or their target publics, yet they require different skill sets and strategies to complete successfully. Since PR seeks a third-party endorsement, the message is deemed as more credible in the public eye. 2.You can only get great PR coverage if you already have the right press contac...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 61st blog titled  “Tips for writing an exceptional Press Release”.   A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks. The first modern press releases were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions,...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 60 th  blog titled “Online PR – To keep your Reputation and visibility intact”.   COVID19  has made online reputation  more important than ever and online reputation built by companies during the pandemic will have a lasting impact. The behaviour of brands during the pandemic would influence future decisions of the customers / buyers whether they bought from them afterwards, according to Edelman’s Covid-19 brand trust report.  During Covid-19, social media platforms have become the main source of information surpassing print and other digital media platforms. More and more people are now relying on Facebook, LinkedIn, Twitter, Instagram, and WhatsApp to stay updated. Social media has become indispensible component of our daily routine which has led to a ...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 59 th  blog titled “Hospitality PR – Need of the hour to promote staycation or holistay”. Covid-19 pandemic shut down almost overnight (UNWTO,  2020 ). The pandemic has confronted the hospitality industry with an unprecedented challenge. Strategies to flatten the COVID-19 curve such as community lockdowns, social distancing, stay-at-home orders, travel and mobility restrictions have resulted in temporary closure of many hospitality businesses and significantly decreased the demand for businesses that were allowed to continue to operate (Bartik 2020). While the hospitality industry is slowly recovering, the COVID-19 crisis continues to exert profound impacts on how hospitality businesses operate. Hospitality businesses are expected to make substantial changes to their operatio...