Suresh Gaur on Public Relations

How to Be Your Own PR Manager ? Time and money are two resources that are often in scant supply in small businesses, and when we don’t have the money to pay someone else to do the work for us, we have to put in the time to learn the tricks of the trade in as short amount of time as possible to help us achieve the results we want to see. P R is a crucial component to any small business marketing plan, and if you’re not engaging in P R activities, you are missing out on awareness opportunities that will help propel your business forward. Working in a startup environment, each team member has to wear several hats, and one of those hats is PR manager. I do like to pass on some of the insights on PR so they will help you on your road to becoming your own successful PR manager: 1. Make P R a priority: Make PR a priority and plan for it. Do a little bit everyday even if it’s just as small as making one social post and responding to another’s. The hardest part of many activit...

Understanding  Integrated Marketing Communication (IMC) The traditional definition of marketing was released by the American Marketing Association in 1985 and states that “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives”. This definition suggests that the parties involved must have something of value to offer to the other party and must have the desire and ability to give it up and find a way to communicate with one another. In 2004, the definition of Marketing was revised to reflect these changes - “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large”. Creating, Communicating, and Delivering Value is thus the current focus. Marketing is regarded as an integrated pro...

Understanding Elements of P R In Communication we have 9 elements i.e. Idea, Encoding, Medium or Message, Sender or Encoder, Channel, Receiver or Decoder, Decoding, Feedback, and Noise. In Marketing we have 7 elements or Cs i.e. Product, Place, Price, Promotion, Packaging, Positioning, and People. In  Public Relations we have 6 elements which  are as under; 1                  1.  Two way communication 2          2.  Mutual understanding 3          3.  Caring for public opinion 4          4.  Social responsibility 5          5.  Management function 6          6.  Planned activity These elements having certain characteristics and are inter-related, in fact one tends to lead to another.  Lets understand these elements one by one….. Two way communicat...

Financial PR and its’ Importance Financial PR or Financial Relations or Shareholder Relations or Investors Relations is one of the most important functions of Corporate PR. It   primarily focuses on PR concerning finance and investment related matters. The main objective of Financial PR is to ensure its positive perception in the minds of its target audience. Financial PR attempts to portray the corporate financial state in the best possible light. Financial PR provides information mainly to business journalists and related publics i.e. investors, stakeholders and the depositors.           Financial PR identifies the target audience, and tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. Financial PR promotes communication among target audience on financial topics such as deposit schemes, funding; risk ...

Corporate Communication Corporate Communication is the method by which large and medium size corporate communicates with its target public i.e. employees, customers, and stakeholders. Reputation of the corporate and its products are built through the messages disseminated by the corporate to its employees, customers and different publics. These messages,   called Corporate Communication, makes the corporate visible and gives its products an image and reputation a customer can identify with. Stakeholders i.e. investors, shareholders, partners, suppliers, employees, government, NGO’s, local community, industry and customers - any individual or group which can affect or be affected by an organisations activities need to feel a sense of involvement with what the corporate is doing, the more they know, and the more open the communication with them, the more they trust, and feel involved and responsible for the corporate in which they have a stake. To communicate effective...

Corporate PR - Why it’s important for an Organisation?  Corporate PR, a form of public relations, is one of the most vital and key function in every corporate today.  Corporate PR creates and provides a blend of resources to an organisation. In present day scenario, it is imperative for a big organisation to have their own PR dept., known as Corporate PR Dept., to communicate with their external as well as internal publics.   The organisation should appoint professionals from different fields i.e. research, advertising, event management, marketing communication, and PR in their Corporate PR dept. Each professional should be a qualified one and trained with excellent written and verbal communication skills. The Corporate PR dept.   should be prepared to work   in such a manner that it must provide the required information about the organisation to its target public and feedback to the organisation. Role of Corporate public relations is to find target au...

How Photography is a Tool of PR? Photography is all about communication.  Photograph is an undeniably powerful medium. Free from the constraints of language, and harnessing the unique qualities of a single moment frozen in time. The reason you click a photo is because you want to share the best parts of your environment with others. Communicating a scene or an object is similar to communicating in writing and It makes more sense if there is an order i.e. in a visual way a photographer has to arrange the subjects / objects in a scene so that they make sense, and provoke emotions. In photography, one of the most important communications is that of emotion. You want the viewer to share your feeling of when you were there. This basically comes down to being able to compose, expose and focus while being in the right place at the right time. For this you have to practice, composition, focus and exposure and be at many different places at different times until you get the r...