Posts

From Regulated to Deregulated: How PR Practitioners Can Adapt to the Changing Social Media Landscape.

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. I'm happy to share my  204th blogpost ‘ From Regulated to Deregulated: How PR Practitioners Can Adapt to the Changing Social Media Landscape .’ Friends, you would agree with me that the social media landscape is undergoing a transformative shift. Once tightly regulated platforms are now embracing a more laissez-faire approach, leaving PR practitioners to navigate a complex and ever-changing environment. As social media platforms prioritize free speech and user engagement, the lines between fact and fiction are becoming increasingly blurred. In this blog, yours truly will explore the implications of deregulation for We, the PR pros and suggest practical strategies for adapting to these cha...

The Future of PR: Building Trust in a Transparent World.

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. I'm happy to share my  203rd blogpost ‘ The Future of PR: Building Trust in a Transparent World.’ Friends, globally the corporate world is increasingly using public relations as a powerful tool for brand building , influencing how they are perceived by customers, investors, and the public. Corporations like Amazon used its ‘customer obsession’ principle to become a global leader, showcasing how prioritizing consumer needs can drive powerful brand loyalty. Similarly, Uber has successfully leveraged PR to promote its disruptive business model and, more recently, to rebuild trust through safety initiatives. Apple has promoted its innovation and design, while Microsoft relies on its corp...

From Art to Analytics: Applying Six Sigma to PR.

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. I'm happy to share my  202nd blogpost ‘ From Art to Analytics: Applying Six Sigma to PR.’ Friends, Public Relations (PR) have a rich history that parallels the development of modern society, acting as a crucial force in shaping public opinion, managing reputations, and driving social change. While its roots can be traced back to ancient civilizations, its formalization and evolution into a strategic discipline is a modern phenomenon. By integrating a data-driven methodology like Six Sigma , PR professionals can elevate their practice, ensuring greater efficiency, effectiveness, and accountability. This synthesis of a communication art with a scientific process allows PR to not only tell...