Posts

Understanding Digital Literacy & Its Role in Public Relations.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 217th blog post: “Understanding Digital Literacy & Its Role in Public Relations.”   Friends, Digital literacy is the ability to effectively and critically navigate, evaluate, and create information using digital technologies. It is not just a skill; it is a fundamental requirement for citizenship in the modern era. Let’s understand Digital Literacy using 5Ws and 1H framework. What is Digital Literacy? Digital literacy encompasses the skills and competencies required to use digital tools, access and evaluate online information, create digital content, and communicate safely and responsibly online. This can be broken down into seven core elements: Cognitive Literacy ...

In an AI Environment: Can Robots Replace PR Professionals?

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 21 6 th blog post: In an AI Environment: Can Robots Replace PR Professionals? Friends, I was so inspired by a recent article on AI's transformation of the communication profession that I decided to write this blog.   Friends, the term “Artificial Intelligence (AI)” was first coined in the year 1956 at the Dartmouth Conference, marking the theoretical genesis of a technology that would one day reshape human industry. For decades, it remained largely in the realm of academic research and science fiction. However, AI came into striking reality with the widespread public release of Generative AI models like ChatGPT in late 2022. This exponential rise of Artificial Intelli...